At LE PHUONG, we use high-quality coffee beans directly imported from Vietnam – a region with the perfect climate and soil for producing exceptional coffee. After importation, the green beans are carefully roasted at our roastery in Hokkaido. This ensures maximum freshness and a stable aroma before the beans are used in-store or made available for purchase.

By roasting locally in Hokkaido, we can preserve the beans' natural fragrance and deliver a "freshly roasted" flavor that minimizes oxidation. Experience the true essence of Vietnamese coffee right here in Hokkaido.

Fresh green coffee beans
Roasting process in Hokkaido
Finished roasted coffee beans

AVAILABLE ROAST LEVELS

Choose a roast level that best suits your preferred flavor profile:


1. Medium Roast

  • A perfect balance of subtle acidity and gentle bitterness
  • Pleasant sweet aftertaste
  • Mild chocolate-like aroma

(Ideal for those who enjoy a well-balanced, easy-to-drink coffee)

2. Dark Roast

  • Bold, strong, and rich body
  • Pronounced notes of chocolate and cacao
  • Low acidity with a deep, lingering finish

(Perfect for "Cafe Sua Da" with condensed milk, Espresso, or Cold Brew)

ORDER OPTIONS

We offer the two signature varieties that define Vietnamese coffee:

  • Arabica: Elegant aroma with refreshing acidity and fruity notes.
  • Robusta: Strong bitterness with a deep body and higher caffeine content.
  • Mix: Custom blends are available upon request to achieve your ideal flavor balance.

Whether you use a Vietnamese Phin filter, Espresso machine, or Hand Drip, we provide the beans in their freshest state for any brewing method.

LE PHUONG aims to bring the highest quality Vietnamese coffee experience to the people of Hokkaido.

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